The latest market analysis shows that Bluetooth is becoming an important driving
2024-04-19
As early as a few years ago, major market research institutes made optimistic predictions about the potential of the Internet of Things. In the future, the number of Internet of Things connections will reach tens of billions, far exceeding the number of mobile phone connections. In fact, from the current results of the development of the Internet of Things, this vision is gradually being realized. Of course, the number of Internet of Things connections varies, and Bluetooth will play an important role in it.

The Evolution Direction of Bluetooth Technology is More Internet of Things

Bluetooth has been used for decades as an "old" technology, its application scope and market recognition are increasing, which is inseparable from its long-term evolution of technology. Especially in recent important evolutionary versions, Bluetooth technology has become more "IoT-like", such as:

BLE solves the problem of excessive power consumption of Bluetooth, which is a very core indicator in IoT devices, because low power consumption can not only increase the user's product experience, especially for battery-powered devices, but also have a positive significance in reducing costs. The emergence of BLE has enabled a variety of smart home and wearable devices to start using Bluetooth technology for transmission.


Mesh solves the problem of network coverage, because in regional scenarios, the cost of selecting an independent AP or gateway for network coverage is very high, while using Mesh technology can solve the networking problem of multiple devices in a regional application scenario at a very low cost.

High-precision positioning opens up a larger application market. Location data, as a basic data dimension, will have broad application prospects in the future. More than two-thirds of IoT devices will collect location data in the future. In positioning, accuracy is the core indicator. In the latest version 5.1 of Bluetooth, AOA positioning technology has been added. Compared with traditional RSSI positioning, the accuracy has been improved from meter level to centimeter level.

Bluetooth Corps is expanding

The continuous development of Bluetooth technology is closely related to the promotion of Bluetooth Technology Alliance (SIG). SIG plays an important role in the formulation of Bluetooth standards, the evolution of technical versions, the construction of communities and the promotion of market brands. On May 23, 2019, Bluetooth Asia 2019 was held in Shenzhen. At the conference, the latest development of Bluetooth was demonstrated, especially the growing strength of the current Bluetooth Corps.




It can be seen that in 2018, the membership of Bluetooth Technological Alliance is close to 35,000 enterprises. At present, with the increasing number of wireless communication technologies on the market, Bluetooth still maintains its strong vitality. In the Asia-Pacific region, which we are most concerned about, Bluetooth Technological Alliance has more than 12,000 enterprises, among which China has more than 6,000 enterprises, accounting for half of the left of the Asia-Pacific region. Right.




Bluetooth shipments have also been steadily rising, with 3.7 billion in 2018 and 5.4 billion in 2023.

Among them, the number of low-power Bluetooth devices will be increasing. It is expected that in 2023, 90% of Bluetooth devices will use low-power Bluetooth. Of course, classical Bluetooth (BR/EDR) will not exit the market. It is more likely to be used in combination with low-power Bluetooth dual-mode. It is expected that in 2019, 2.7 billion Bluetooth devices will be equipped with both BR/EDR and low-power Bluetooth when they leave the factory.

Location service will become the fastest growing application function of Bluetooth

Functionally speaking, audio transmission, data transmission, location service and device network are the four most important application functions of Bluetooth. The following is the Bluetooth Technology Alliance's forecast of shipments in these application areas.


Audio transmission

Bluetooth frees headphones, speakers and home entertainment devices from wires, bringing radical changes to wireless audio transmission.




data transmission

Every year, millions of new low-power Bluetooth data transmission devices from fitness trackers and health monitors to toys and tools enable consumers to get rid of wires.




Location services

New developments in Bluetooth technology help to achieve powerful, low-cost indoor positioning and location service solutions.





Equipment network

The introduction of Bluetooth mesh network paves the way for the realization of large-scale equipment network, thus monitoring and automating the management of thousands of interconnected devices.





It can be seen that audio transmission and data transmission are the most important functions of Bluetooth technology, and the corresponding shipments are also growing steadily. The biggest bright spot is positioning application. Although the current overall volume is not large, the composite growth rate of Bluetooth positioning function will reach 43% in the next five years. The composite growth rate of Mesh device networking is 23%.

Market Introduction of Bluetooth Emerging Applications

In specific application areas, in addition to the traditional PC and mobile phone market, Bluetooth technology will also usher in a major explosion in consumer and industrial emerging markets.

Emerging Market Development Forecast

· Intelligent building: Bluetooth technology continues to innovate, through the realization of large-scale equipment network and precision positioning services, further expanding the definition of intelligent building, making the overall automation of the building a reality, not only to enhance visitor experience, improve household productivity, and optimize the utilization of space. By 2023, location-based services are expected to become the main application of intelligent buildings, and Bluetooth location-based services for intelligent buildings will increase by seven times. From navigation to space utilization, Bluetooth technology can help improve the efficiency of building operation and improve the household experience.


At the same time, interconnected lighting solutions for intelligent buildings are growing. Leading manufacturers have released long-term product plans for lighting automation and control systems. By 2023, annual shipments of commercial building automation and security solutions are expected to grow at a compound annual growth rate of 46% to 6.5 times.

In the application area, the retail and healthcare industries will also benefit directly from smart building solutions. Retailers use Bluetooth technology to achieve personalized promotional and navigation services, provide better shopping experience, increase sales and reduce operating costs. Health care institutions use Bluetooth technology to monitor patients, track assets, and enhance emergency service capabilities, so as to cope with cost pressures, improve the level of nursing services and operational efficiency.

· Intelligent Industry: Bluetooth is leading the integration of industry and information, paving the way for the revolution of industrial Internet of Things, and helping manufacturers improve efficiency, productivity and security. By 2023, the annual composite growth rate of Bluetooth industrial equipment will reach 40%

Among them, Bluetooth asset tracking and management solutions will be increasingly popular to help manufacturers and distributors optimize inventory management and improve operational efficiency. By 2023, its commercial deployment will grow at an annual rate of 47%, accounting for 70% of market shipments, paving the way for the development of intelligent industry.

Meanwhile, smartphones and tablets are gradually replacing the traditional human-machine interface (HMI) for condition monitoring and remote control of devices. Enterprise wearable equipment has great potential for development. In 2019, the shipments of enterprise-class wearable equipment, such as scanners, EARWEAR devices and trackers, accounted for 34% of the shipments of intelligent industrial equipment, and will maintain strong growth, with a compound annual growth rate of 28% in the next five years.
 
· Smart Home: Bluetooth technology has been the core of interconnected home for many years, whether it connects TV to bar speaker or PC to keyboard. Today, Bluetooth's reliability, security and interoperability will help tap the full potential of the home automation market.
 
The annual compound growth rate of home automation will exceed 21% in the next five years. Mainstream technology vendors'ecosystems will dominate the development of home automation market. Over the past year, leading companies like Alibaba and Millet have strategically chosen Bluetooth to define their home automation experience.
 
Smart home appliances have become the fastest growing category of home automation equipment, and the annual composite growth rate will reach 59% in the next five years. By 2023, the annual shipment of smart appliances will reach 540 million, while the annual shipment of tools, toys, game systems and TV and other interconnected household equipment will be close to 900 million. Bluetooth is used in 100% of smart speakers. Meanwhile, annual shipments of Bluetooth residential lighting will increase by 4.5 times.
 
· Smart City: Bluetooth connects future smart cities, improves visitor experience, improves the quality of life of citizens, and creates a more business-friendly environment. By 2023, the annual shipment of Bluetooth smart city equipment will increase seven times, the deployment of Bluetooth RTLS equipment in airports will increase five times, and the deployment of Bluetooth RTLS equipment in stadiums will increase three times.
 
Bluetooth location services and interconnected device networks will support various smart city applications in the next five years. Bluetooth location services used in airports, stadiums, hospitals, retail stores, tourist centers and museums will change the way visitors interact with smart cities. At the same time, asset management solutions improve the utilization of resources in smart cities and help to reduce operating costs.
 
In urban transport, Bluetooth helps to achieve mobile travel as a service (MaaS), providing on-demand traffic solutions using bicycles and scooters. At present, mobile travel as a service has been greatly expanded in the Asia-Pacific region, and will be launched steadily worldwide.
 
In other areas, Bluetooth continues to shape the way we interact with and discover the world. Almost all new smartphones, tablets and laptops today use Bluetooth. Bluetooth is the synonym of wireless audio. It frees headphones, speakers and entertainment devices from the bondage of wires and enables consumers to have music and entertainment experiences without wires. By 2023, Bluetooth headsets and headphones will be shipped more than 720 million a year, still the most popular category of audio and entertainment equipment, while more than half of the world's new televisions will use Bluetooth as a standard. The shipment of Bluetooth remote control will also double in the next five years.
 
As the mainstay of the automobile market, Bluetooth establishes a connection between the car and the driver, which not only achieves a new level of road safety, but also improves the vehicle experience. Bluetooth has become the standard for almost all new cars. By 2023, 54% of vehicles on the road will be equipped with Bluetooth. Bluetooth drives the car to unlock without keys. Although the information entertainment system will continue to account for the majority of Bluetooth vehicle shipments, by 2023, key cards, sensors and other on-board applications will account for 24% of all shipments.
 
In the big market of Internet of Things, more applications will emerge in the future, and more technologies will emerge. Bluetooth will be an important contributing force. In the future, we will wait and see what new evolution Bluetooth will have for the IoT market.


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